WHY WE EXIST
Niall exists to honor the spirit of innovation that represents the best of our culture. The builders working tirelessly to create a better future, who display their values with pride. Doing things the right way for the right reasons. Taking initiative. Leading with style and earning respect by what they do every day. These timeless qualities of greatness drive our investments in American manufacturing and our collaborations in Swiss horology to bring our customers the very best – wearable reminders of what it means to be ‘all in.’
MICHAEL WILSON | CO-FOUNDER AND CEO
PRODUCING THE BEST MEANS CONTINUALLY INVESTING IN RESHORING
We manufacture all of our non-movement components in the USA and combine these with the world’s most respected Swiss automatic movement maker to create luxury timepieces that are second to none. Cases, dials, crowns, glass, gaskets, screws, straps and buckles are all manufactured in America. And we’re reshoring even more in the near future. We share not only what we do, but also how we do it, because we believe transparency is key to crafting with honor. Quite frankly, we can’t imagine doing business any other way.
OUR DNA & METHODOLOGY
To ‘innovate’ is to make changes in something established, especially by introducing new methods or ideas. Niall’s focus on collaboration led to breakthrough innovations in the Niall One. From materials like Corning® Gorilla® Glass, to redesigning the watch packaging experience, we’re driven not by how things once were, but how things should be.
When we talk about the work we are doing at Niall, we’re not just focused on what we need to execute in the coming year. We’re looking and planning for what we can achieve in a lifetime. That focus is essential in our quest to build a lasting heritage brand. A goal we will achieve through patient persistence, vision and fortitude. Which, for us, is what it means to be ‘all in.’
MARK O’RENICK | CO-FOUNDER AND CMO