There's a lot going on in American watchmaking right now. In particular, a new breed of small brand has started popping up, with passionate watch guys quitting their former day jobs to tackle horology themselves in their hometowns. But it's not easy. I wanted to get a better sense of what actual problems are facing these new U.S. watch brands, so I spoke with Michael Wilson, founder of Niall Watches in Kansas City, to get the story right from the source.
I asked Michael to walk me through the five biggest challenges to his business (and to the community of American watchmakers at large). Here are his answers.
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