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Insidehook: NIALL Is the Next Great American Watch Company

Posted by Michael Wilson on

When seeking out a unique luxury timepiece, where do you start your search?

Switzerland? The wrist of James Bond? Or ... Kansas City?

Yes, Kansas City. Because the land of BBQ and jazz is also home to NIALL, an upstart watchmaking company that manufactures everything in the U.S. — except for, of course, the time-honored Swiss movement. The name is an anagram of “all in,” which is how they approach their products: great service and timely repairs, as well as details to rival all the European mainstays. 1

Another part of their plan: a limited-edition collection that pays homage to American sports lore. Like The ALL IN | Legacy Edition, out today.

On the face, the ALL IN resembles NIALL's other timepieces, but flip it over to reveal “Play Like A Champion Today” — the storied motto of Notre Dame football — engaved on the caseback. The watch follows previous special editions honoring Kansas Basketball (the Fieldhouse Blue) and the Kansas City Royals' 2015 World Series win (the sold-out Blue October).


Read more at http://www.insidehook.com/nation/niall-all-in-legacy-notre-dame-football-luxury-watch

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