After two years of research and development, and collaboration with some of America’s most elite manufacturing facilities, Niall announced this week the launch of its company and debut product line – the Niall One.
“The launch of the Niall One represents where we are heading as a company – a leader in the production of highly crafted, luxury goods right here in America,” says Michael Wilson, Niall Founder and CEO.
With thousands of companies offshoring the manufacturing of their product lines, Niall (pronounced “Nile”) is taking a fresh approach to product development. Niall’s debut product, the Niall One, is 93.3 percent produced in America and integrates modern manufacturing processes with new materials not yet seen in the luxury timepiece industry – such as Corning Gorilla Glass.
“When we set out to build the next great luxury brand, we bucked the trend and made the commitment and investment to source as much of our product in the United States as possible,” says Wilson.
Pairing time-tested automatic movements from Switzerland, with American components, the Niall One is a beautiful representation of the power of innovation.
“By producing phenomenal products right here in America, this company is really a representation of what it means to be all in,“ Wilson says. “We believe this is a brand people will have a deep personal connection with.”
The Niall brand is built around the idea that success, and the journey of accomplishment, should be celebrated and honored. “The very personal path of becoming successful and the focus it takes today is really the most American thing we could represent,” says Wilson.
Founded in Kansas City, Mo., Niall is a reflection of the environment in which it was created. Kansas City is quickly becoming a center of entrepreneurial innovation. Niall is the latest enterprise to emerge from this scene.
“While we’re proud to call Kansas City home we’re even more excited to represent the best of who we are as Americans,” Wilson said. “And we’re eager to shine the spotlight on the collaborative, innovative spirit that has allowed Niall to evolve so quickly.”
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