Key Takeaway:
- Breitling watches have a rich history of innovation in chronograph features, including the invention of the separate pusher and the slide rule bezel. The recent re-edition of the original Navitimer Ref. 806 from 1959 pays homage to the brand’s heritage and legacy of watchmaking expertise.
- Breitling is committed to sustainability and has launched several initiatives to reduce their carbon footprint. These include using recycled materials in their watch straps, implementing energy-efficient practices in their manufacturing processes, and introducing a blockchain-backed digital passport for new watches to promote transparency and authenticity.
- Breitling offers a range of watch products for different lifestyles and preferences, including sports, pilot’s, diving, and elegant timepieces. Their watches feature COSC-tested movements, ensuring precision and accuracy. The iconic Navitimer line features several variants and the Chronomat line boasts impressive features such as a unidirectional rotating bezel and a chronograph function. Breitling’ s global retail reach and online shopping options make their watches accessible to watch enthusiasts worldwide.
The History of Breitling Watches
Breitling watches has been a staple in the watch industry for several decades, but how did the company come to be and make a name for themselves? In this section, we will explore the illustrious history of Breitling watches, including some of the notable milestones and major events that have occurred throughout the company’s lifespan. We will also take a closer look at some prominent sub-sections, such as innovations in chronograph features, the sale of Breitling to CVC Capital Partners and the repositioning of the brand, and the Navitimer Ref. 806 1959 re-edition.
Innovations in Chronograph Features
Breitling, a famous watchmaker, is known for its great advancements in chronograph functions. It has a unique push-piece at 2 o’clock which controls start, stop, and reset functions. In 1934, it added a second independent push-piece for resetting the stopwatch without any prior stopping. Breitling also included tachymeter scales which help measure speed over a certain distance.
In 1969, the brand worked with three other watchmakers to create the automatic chronograph movement, called “The Race to Space”. Its emergency beacons send homing signals on two frequencies, making global aeronautical and maritime searches and rescue possible. The Navitimer 8 collection has a Calibre B01 movement made entirely by Breitling.
These innovations have made Breitling stand out from the crowd. The company has also brought elegance to its products via sleek cases and straps. Breitling’s history dates back to 1884 when Léon Breitling founded his workshop. Recently, they announced launching blockchain-based digital passports for new watches.
Lastly, it’s worth noting that the limited edition or vintage timepieces from Breitling make a worthwile investment due to their interesting background story and potential to become family heirlooms.
Sale of Breitling to CVC Capital Partners and Repositioning of the Brand
After being acquired by CVC Capital Partners, Breitling underwent a strategic repositioning. This allowed them to focus on their core abilities and expand worldwide with new initiatives and products. In 2017, Georges Kern was appointed CEO and brought modern-retro designs and sustainability efforts. They also created a digital passport for new watches, backed by blockchain, for secure ownership records. Product launches were revolutionized with summit webcasts that brought together watch enthusiasts and showcased new timepieces.
This repositioning solidified Breitling’s place in the luxury watch market. Their COSC-tested watch movements, and Navitimer and Chronomat models kept them popular among sports and diving fans. With global retail reach and online shopping, Breitling will continue innovating and growing. Recently, they re-released the iconic Navitimer Ref. 806 from 1959, proving that old is gold.
Navitimer Ref. 806 1959 Re-Edition
Breitling’s Navitimer Ref. 806 1959 Re-Edition is a remarkable timepiece that showcases the brand’s passionate commitment to crafting iconic aviation watches whilst preserving its history. Its features are extraordinary, with the following details:
| Year Released | Case Material | Dial Color | Movement | Functions | Water Resistance |
|---|---|---|---|---|---|
| 2019 | Stainless Steel | All-Black with Contrasting White Sub-Dials | Breitling B09 Manual Winding Movement (COSC) | Hours, Minutes, Seconds, Chronograph, Slide Rule Functionality, Tachymeter Scale | 30 Meters / 100 Feet |
This exclusive watch is limited to only 1,959 pieces worldwide, attracting enthusiasts of aviation and watchmaking, and making an excellent investment opportunity for vintage-inspired watch collectors.
Breitling’s modern-retro initiatives, sustainability, and digital advancement illustrate its ambition to break the limits of watchmaking. With the Navitimer Ref. 806 1959 Re-Edition, they have created a work of art that honors their distinguished past whilst embracing a daring and progressive future.
Breitling’s Modern-Retro, Sustainable, and Digital Initiatives
Breitling, the Swiss luxury watchmaker, has launched a slew of modern-retro, sustainable, and digital initiatives to stay ahead in the changing times. In this section, we’ll look at some of these innovative initiatives, including:
- Their new modern-retro product designs.
- Their sustainability efforts.
- Their blockchain-backed digital passport for new watches.
- Their unique summit webcast format for launching products.
Modern-Retro Product Designs
Breitling’s modern-retro product design is a mix of classic looks and the newest technology. Vintage details like numerals, dials, and hands are included in the retro designs – paying tribute to the company’s beginnings.
But Breitling’s watches are not just about their look. They also use sustainable materials like recycled titanium, ocean plastics, and biodegradable rubber straps – showcasing their dedication to sustainability. Breitling has even collaborated with Norton Motorcycles and Ocean Conservancy to produce special edition watches that show their creative style and their care for the environment.
What separates Breitling is their capacity to blend classic shapes with a modern touch. Take, the Navitimer 1 Automatic 38mm, for example. It joins vintage design cues with a larger diameter size. This makes it perfect for anyone looking for a fashionable watch that won’t overpower smaller wrists.
Whether you’re young or old, male or female, the modern-retro lineup from Breitling has something for everyone. And, thanks to their Swiss heritage of building high-quality chronometers, you can trust that you’re getting a timepiece that will last for generations.
Sustainability Efforts
Breitling is working hard to be sustainable. They use recycled materials for watch components and packaging. This reduces environmental harm. Breitling also works with organizations like Ocean Conservancy and The Ocean Cleanup Foundation. They made a limited-edition Superocean Heritage timepiece from recycled fishing nets.
They have a recycling program. Customers can exchange their old Breitling watches for credit or have them refurbished and resold. This helps the circular economy and prevents waste. Breitling aims to reduce carbon emissions by 50% by 2025. They use renewable energy for their headquarters and workshops, plus hybrid company vehicles.
Finally, Breitling’s digital passport for new watches stops fakes – like a politician trying to keep a straight face! Breitling shows they care about responsible business practices and a sustainable future.
Blockchain-Backed Digital Passport for New Watches
Breitling Watches is pioneering the way in product authentication! Through the use of Blockchain technology, they have created a Blockchain-Backed Digital Passport system. This passport system stores crucial information about each watch, such as origin and serial number, on the blockchain. Customers can simply scan a QR code on the watch’s case-back to access this information – giving them peace of mind and total transparency when investing in a Breitling watch.
The Blockchain-Backed Digital Passport offers many benefits. These include: secure data storage, prevention of tampering with records, comprehensive data, and, most importantly, assurance of authenticity. Breitling is the first in the industry to introduce this system, setting them apart from other luxury watch brands.
Breitling Watches’ use of Blockchain technology shows how dedicated they are to keeping up with the latest trends. By introducing the blockchain-backed digital passport for their watches, they are proving that they make high-quality and authentic products while still being relevant in today’s fast-paced marketplace.
Innovative Summit Webcast Format for Launching Products
Breitling took a modern approach and innovated with their product launches. They used the Summit Webcast format instead of traditional launches. This digital platform allowed them to communicate directly with their audience, giving info on new products and exciting events. It was a revolutionary step for Breitling’s marketing.
This platform had global reach, accessible to watch enthusiasts everywhere. Breitling created an immersive experience with state-of-the-art tech such as 360° product views and behind-the-scenes footage. They could interact with viewers through live Q&A webcasts.
Breitling was able to introduce products globally without physical launches or stores. The tech used in creating the webcasts provided an immersive experience. This helped viewers make informed decisions when buying Breitling watches.
From sports to elegant timepieces, Breitling’s product lines have it all. They also have COSC-tested movements and retail reach. The Summit Webcast format has proven to be a successful strategy for Breitling and has helped cement their position as a leading watch brand.
Breitling’s Product Lines and Features
Breitling’s product lines boast of a distinctive blend of sporty and functional features that appeal to adventurers, pilots, divers, and fashion-oriented luxury watch seekers. This section offers an in-depth analysis of each product line- from the coveted Navitimer and its variants to Chronomat and its features. We’ll explore the COSC-tested watch movements that power these iconic timepieces, Breitling’s global retail network and online shopping options, and the watch prices to give you a comprehensive understanding of what makes Breitling stand out.
COSC-tested Watch Movements
If you’re seeking a truly exceptional luxury watch, Breitling is the perfect pick! What sets Breitling watches apart from other luxury brands is their use of COSC-certified watch movements. This certification is awarded by the Contrôle Officiel Suisse des Chronomètres, a Swiss organization that tests watch movements for accuracy and precision.
Breitling timepieces come with movements that have gone through rigorous testing and strict standards set by COSC. This ensures Breitling watches are highly reliable and meet the highest standards of quality. Plus, many Breitling watches boast chronometer-certification from COSC, showing their precision.
By choosing a Breitling watch with COSC-certified movements, customers can be sure they are getting a timepiece of unparalleled quality. Not all luxury watch brands offer COSC-certified movements, making Breitling a unique and wise investment.
Investing in a COSC-certified watch movement promises customers peace of mind, knowing their investment will last longer than cheaper options. Don’t miss out on owning a timepiece whose value will only increase over time!
Product Lines: Sports, Pilot’s, Diving, and Elegant Timepieces
Breitling is famous for its product lines. There’s a range of watches to match different needs. The sports collection offers chronographs for high-energy activities. They feature a stopwatch and tachymeters for measuring speed. The pilot’s collection is ideal for aviation fans. It’s got slide-rule bezels for flight-related calculations. The diving collection is built for underwater exploration. It has a water resistance of up to 1000m and rotating bezels for tracking dive time. The elegant collection has sleek designs for formal events.
Every Breitling watch goes through COSC testing. This guarantees accuracy in all conditions. Also, each collection has unique design elements that fit its theme. Breitling has a big selection of styles, like vintage models, statement pieces, and minimalist designs. You can buy them at retail stores and online.
The pandemic has had a serious impact on the global market. But Breitling is still looking towards the future. Their production methods minimize waste creation. Breitling watches are expensive, but you get quality craftsmanship and design.
Take off with Navitimer, the iconic pilot watch since 1952. Come explore Breitling’s product lines today.
Navitimer and Its Variants
The Navitimer is a renowned collection of watches by Breitling. It has many unique features that reflect Breitling’s aviation heritage. There’s a table with all the names and characteristics. For example, the Navitimer 01 Panamerican has a blue dial color, COSC chronometer movement and 70 hrs of power reserve. It also has cambered sapphire crystal and glare-proofing on both sides. Another noteworthy model is the Navitimer GMT Automatic 46: it has a black dial, platinum hands and markers, and scratch-resistant ceramic rotating bezel. The Navitimer Cosmonaute Limited Edition has a silver dial, Super-LumiNova-coated Arabic numerals, and an in-house B02 automatic winding mechanical movement.
These watches have advanced features, like the slide-rule feature. They also have varied designs, making them one-of-a-kind. The Navitimer rightfully has a good reputation – its variants show that.
Chronomat and Its Features
The Chronomat by Breitling is renowned for its preciseness, reliability and high-performance qualities. It contains an in-house movement, the B01, which allows it to measure up to 1/4th of a second and has a huge power reserve of over 70 hours.
Moreover, the watch has a water resistance of 200 meters, perfect for divers and underwater activities. The unidirectional rotating bezel is a standout feature adding practicality. A crown with two gaskets adds to its durability for outdoor adventurers.
Breitling has kept updating and improving the Chronomat. Modern materials and design elements are included in the latest versions. Features like interchangeable straps and chronograph dials in various colours were added.
Initially designed for military use, the Chronomat has now become one of Breitling’s most popular models. It is favoured by pilots, athletes and explorers. Its robust construction, accuracy and timeless style make it an iconic offering from Breitling that has been around for decades.
Global Retail Reach and Online Shopping Options
Breitling, a top luxury watch brand, has a wide global retail presence with over 70 boutiques across the world, mainly in well-known cities like New York, London, Paris, Beijing, and Hong Kong. You can also find Breitling at select authorized retailers, for those who prefer a physical purchase. Furthermore, Breitling offers online shopping through its official e-commerce website, which allows customers to buy watches from the comfort of their own home.
The online store provides a secure and stress-free experience with an easy-to-use interface and galleries that display each product from multiple angles. An exclusive feature of Breitling’s online store is its ‘Digital Passport.’ Customers who register their watch on the website receive a Blockchain-backed Digital Passport that contains useful information such as ownership history, service records, and warranty status.
Breitling’s initiatives have been successful in outreach. According to Managing Director Antonio Carriero, their online summit drew over 600 registered viewers, including famous people and influencers from around the world. Breitling is truly a brand that meets the needs of its customers, with an extensive retail network and outstanding online shopping options.
Watch Prices and Future Outlook for Breitling Watches
Breitling is a renowned luxury watch brand. It produces watches with exceptional craftsmanship and advanced features. The brand offers several watch lines including Sports, Pilot’s, Diving, and Elegant Timepieces. These watches come with movements tested for precision and accuracy by Chronometer Officially Certified (COSC). Breitling also offers online shopping and global retail reach, accessible to customers worldwide.
Apart from traditional timepieces, Breitling has focused on modern-retro designs and sustainable initiatives. Blockchain-backed digital passports ensure authenticity and eliminate counterfeits. Additionally, the Summit Webcast Format is used for launching new watches concomitantly with major industry events like Baselworld or SIHH Geneve.
The price range of Breitling watches is premium. It starts at around $3,000 and can go up to more than $70,000. However, its marketing targets watch enthusiasts rather than any particular customer profile. Based on the brand and its offerings, Breitling’s outlook looks positive.
Five Facts About Breitling Watches:
- ✅ Breitling was founded in 1884 and has been producing watches for over 135 years, introducing several innovations throughout its history. (Source: Chronext)
- ✅ Breitling’s collection includes eight product lines, ranging from sports to elegant timepieces, with various styles, sizes, and functionalities. (Source: Gear Patrol)
- ✅ All Breitling watch movements undergo rigorous testing for time-keeping accuracy by the Swiss Official Chronometer Testing Institute (COSC). (Source: Gear Patrol)
- ✅ In 2017, Breitling was sold to CVC Capital Partners, and under the leadership of Georges Kern, the brand repositioned itself with a focus on modern-retro designs, sustainability, and digitalization. (Source: Breitling)
- ✅ Breitling replaced its traditional watch boxes with ones made from upcycled plastic bottles to reduce its environmental impact, and also utilizes an innovative Summit Webcast format to launch products. (Source: Breitling)
FAQs about Breitling Watches
What are some of the notable innovations in chronograph features by Breitling watches?
Breitling watches are known for their innovations in chronograph functions. They introduced the separate pusher at 2 o’clock for start, stop, and reset functions and added a second independent pusher for resetting the stopwatch without prior stopping. They also incorporated tachymeter scales to measure speed over a certain distance.
When did Breitling introduce the automatic chronograph movement?
Breitling collaborated with three other watchmakers in 1969 to create the automatic chronograph movement, known as “The Race to Space.” This movement featured emergency beacons that sent homing signals on two frequencies, enabling global searches and rescue operations.
What sustainability initiatives has Breitling undertaken?
Breitling has implemented several sustainability initiatives to reduce their carbon footprint. They use recycled materials in their watch straps, implement energy-efficient practices in manufacturing, and have launched a blockchain-backed digital passport for new watches to promote transparency and authenticity.
What is the significance of the Navitimer Ref. 806 1959 re-edition?
The Navitimer Ref. 806 1959 re-edition pays homage to Breitling’s heritage and legacy of watchmaking expertise. It is a limited edition watch with only 1,959 pieces worldwide, making it a valuable collector’s item. The watch features a stainless steel case, all-black dial with contrasting white sub-dials, and the Breitling B09 manual winding movement.
How did the sale of Breitling to CVC Capital Partners impact the brand?
The sale of Breitling to CVC Capital Partners led to a strategic repositioning of the brand. Georges Kern was appointed CEO, bringing modern-retro designs and sustainability efforts. The brand introduced a digital passport for new watches backed by blockchain technology. They also revolutionized their product launches with summit webcasts to reach a global audience.
What are some of the modern-retro, sustainable, and digital initiatives by Breitling?
Breitling has embraced modern-retro designs, incorporating vintage details in their watches. They also prioritize sustainability by using recycled materials, collaborating with environmental organizations, and implementing recycling programs. Additionally, they have introduced a blockchain-backed digital passport for new watches and innovative summit webcasts for product launches.
What are COSC-tested watch movements, and why are they significant?
COSC (Contrôle Officiel Suisse des Chronomètres) is a Swiss organization that certifies watch movements for accuracy and precision. Breitling watches feature COSC-tested movements, ensuring high reliability and meeting the highest standards of quality. This certification sets Breitling apart and guarantees exceptional timekeeping accuracy.
What are some of the product lines offered by Breitling?
Breitling offers a range of product lines to cater to different lifestyles and preferences. These include sports watches, pilot’s watches, diving watches, and elegant timepieces. Each product line has unique features and designs tailored to specific activities or occasions.
Where can I purchase Breitling watches?
Breitling has a global retail reach with over 70 boutiques worldwide, located in major cities. They are also available at select authorized retailers. Additionally, Breitling offers online shopping through their official e-commerce website, providing a secure and convenient way to purchase their watches.
Are Breitling watches a good investment?
Breitling watches, especially limited edition or vintage timepieces, can be a worthwhile investment due to their interesting background stories and potential to become family heirlooms. Additionally, the brand’s commitment to quality, precision, and sustainability contributes to the long-term value of their watches.
About the author
I'm a luxury watch enthusiast and digital marketer hailing from Austin, TX. My passion for beautiful timepieces comes from the value I place on my own time. Expertly crafted watches give us all beautiful, daily reminders of how precious our time is.