Capturing the "All In" Spirit

For the "All In" man or woman, success is no accident. It is something earned consistently through hard work, fortitude and the relentless pursuit of excellence. It is from this ethos that we continue to accelerate beyond the limitations of both man and machine to set the tone for the future of American watchmaking. From this principle comes the growth of our brand, honoring those who are "All In".

A Commitment to Manufacturing in the United States

At the core of how we do business is our firm commitment to honor the best of America. This approach is centered on innovation, collaboration, and dedication to sourcing and manufacturing in America, whenever possible. Combine this philosophy with relentless focus on quality and the steadfast belief that transparency breeds trust and you'll see that our commitment and results are second to none.

Created in Kansas City by Founder & CTO, Michael Wilson, in 2012; NIALL is proud to call America's heartland its home. NIALL is delighted to showcase the collaboration and innovation on which our community thrives.


Driven By First In Class Swiss Movements

We appreciate the complexity surrounding the world of horological manufacturing. This respect guides us in our belief in mastering the manufacturing of non-movement components of a timepiece. For this reason we have paired the best of American engineering with the best of Swiss precision, which is why our stance is "USA Made. Swiss Movement." 


A Bold, Yet Clear Vision

NIALL was founded on the vision of building the next great American luxury brand. After four years of R&D and collaboration with the American aerospace industry, Michael launched NIALL as one of the first companies to manufacture everything, except the movement, in the United States. Driven by a passion for manufacturing, Michael leads NIALL with a steadfast focus on doing what is right, being patient and never settling while in the pursuit of producing, gram for gram, the best watches in the world.

A Commitment to Industry-Leading Service

Information based on individual research and interviews with 31 retailers across the United States.

NIALL stands behind the engineering, manufacturing and production of each timepiece with one of the strongest warranties in the industry, four years and no questions asked. Our commitment to service does not end there. If your watch needs service for any reason, you can count on one of the fastest service times in the industry. NIALL series to maintain a 10 to 15 day average turnaround time compared to the industry average of 60 to 90 days.

In addition, we believe that service extends beyond both the sale and the timepiece. This is why we, at NIALL, are "All In" when it comes to the service of our products and dedication to our customers.