The NIALL One.M, An Affordable, American, Carbon Fiber Watch That’s ‘Meant to Create a Little Controversy’

“We want to do something radically different,” said Michael Wilson, the CEO and founder of Kansas City watchmaker Niall, on Thursday. The watch in his hand was his proof: the new One.M, a watch made mostly in America, out of a single block of carbon fiber, that sells for under $2,000. It’s the brand’s most affordable watch. “I want people to say, ‘Man, how did they do that for that price point?'”


One.M features a carbon fiber case with a customizable second sweep in four different colors. 

Seconds Hand:
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