This is Niall

Our quest to build the next great American luxury brand is driven by a strong set of beliefs that define who we are - crafting with honor, being all in(clusive), and conquering for good. It’s a philosophy that pushes us everyday to do the right things for the right reasons. Producing great products, like our first timepiece, the Niall One. And paying tribute to the visionaries that rise early, stay up late and work tirelessly to invent the future. That is why we do what we do at Niall. Creating wearable reminders of what it means to be all in.

Our Story

Founder Mike Wilson tells the Niall story at 1 Million Cups, an entrepreneurial gathering launched by the Kauffman Foundation in Kansas City, that is now held weekly in more than 50 cities across the United States.

Built in Kansas City

While some view Kansas City as flyover territory, we see the city for what it is – a booming entrepreneurial center where people create the future every day. We are proud to call America’s heartland our home, and delighted to showcase the collaboration and innovation that our community thrives on. Niall’s headquarters and assembly facility are housed in a century-old spring works factory in the Crossroads Arts District. We share space with Ingenology, a business accelerator that supports companies in the fashion and technology industries, and is a two-time winner of NASA’s International Space Apps Challenge.

A Deep Rooted History

The name Niall is drawn from the paternal lineage of founder Mike Wilson. Genetic testing traced Wilson’s family heritage to Naill Noigiallach, the legendary fourth century High King of Ireland. Niall’s quest to build an empire for his people and a legacy for his name stands true to our mission as well. You’ll see it reflected in the design of our products, our drive to succeed and the values we live by – to stand with honor and conquer for good.

Timeless Values For a Modern World

Craft With Honor

At the core of how we do business, is a strong commitment to honor the best of America. It starts with our dedication to manufacturing products in America, sourcing U.S.-made components whenever we can. Combine this with a relentless focus on quality and the steadfast belief that transparency breeds trust and you’ll see how we craft with honor every day.


Today’s America is a rich fabric of diversity and culture that draws inspiration from across the globe. We believe in the power of creativity, knowing that we are better together than we could possibly ever be alone. It is this spirit of collaboration that we share with men of honor from all walks of life, dedicated to building, and doing, and working to make the world a better place.

Conquer For Good

Niall is dedicating a portion of our profits to educating and mentoring the next generation of entrepreneurs, innovators and inventors. With the establishment of our non-profit initiative, Conquer for Good, we plan to pass on what we’ve learned about building a great American company and the importance of sharing the rewards of success for the betterment of society.