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The Niall Vision

Being named "The #1 Watchmaker In America," and "The coolly minimalist brand from Kansas City" is an absolute honor. It's now our duty to go above and beyond to exceed expectations until we become what we believe can be– "The next American icon." 

Founder & CEO 

Honoring Those That Are All In

For the "All In" man or woman, success is no accident. It is something earned consistently through hard work, fortitude and the relentless pursuit of excellence. It is from this ethos that we continue to accelerate beyond the limitations of both man and machine to set the tone for the future of American watchmaking. From this principle comes the growth of our brand, honoring those who are "All In".

A commitment to producing, gram for gram, the most reliable timepieces in the industry. 

At NIALL, we are committed to producing timepieces that are true legacies. Timepieces that are passed on to future generations and are remembered as monuments of time.This is why we go above and beyond to produce, gram for gram, the most reliable timepieces, right here in America. We select the best Swiss Movements and combine them with in-house design and engineering to make timepiece that rivals the traditions of Switzerland.  

Relentlessly Pursuing Manufacturing In America.

At the core of how we do business is our firm commitment to honor the best of America. This approach is centered on innovation, collaboration, and dedication to sourcing and manufacturing in America, whenever possible. Created in Kansas City by Founder Michael Wilson, in 2012; NIALL is proud to call America's heartland its home. NIALL is delighted to showcase the collaboration and innovation on which our community thrives.

Driven By First In Class Swiss Movements.

We appreciate the complexity surrounding the world of horological manufacturing. This respect guides us in our belief in mastering the manufacturing of non-movement components of a timepiece. For this reason we have paired the best of American engineering with the best of Swiss precision, which is why our stance is "USA Made. Swiss Movement." 

A Commitment To Industry-Leading Service

A Commitment to Industry-Leading ServiceEuropeanAsianNIALLInformation based on individual research and interviews with 31 retailers across the United States.NIALL stands behind the engineering, manufacturing and production of each timepiece with one of the strongest warranties in the industry, four years and no questions asked. Our commitment to service does not end there. If your watch needs service for any reason, you can count on one of the fastest service times in the industry. NIALL series to maintain a 10 to 15 day average turnaround time compared to the industry average of 60 to 90 days.In addition, we believe that service extends beyond both the sale and the timepiece. This is why we, at NIALL, are "All In" when it comes to the service of our products and dedication to our customers.