1) HONOR THOSE WHO ARE ALL IN.

Niall exists to honor the spirit of innovation that represents the best of our culture. The creators working tirelessly to build a better future, who display their values with pride. Doing things the right way for the right reasons. Taking initiative. Leading with style and earning respect by what they do every day. These timeless qualities of greatness drive our investments in American manufacturing and our collaborations in Swiss horology to bring our customers the very best – wearable reminders of what it means to be ‘all in.’


2) SERVICE FIRST.

Niall stands behind our engineering, manufacturing and production with one of the strongest warranties in the industry. Four years, no questions asked plus free lifetime service. But our commitment to service doesn’t end there. If your watch needs service, for any reason, you can count on one of the fastest service times in the industry – 10 to 15 days on average – compared to the industry average of 60 to 90 days.

Additionally, we believe service extends beyond both the sale and the timepiece. Which is why we, at Niall, are all in when it comes to the service our products as well as our customers.

Average Service Time (Days)

Information based on individual research and interviews with 31 retailers across the United States.
 
 

3) MANUFACTURE IN
THE UNITED STATES.

At the core of how we do business, is our firm commitment to honor the best of America. From our approach to innovation and collaboration, to the dedication to sourcing and manufacturing in America whenever we can. Combine this with a relentless focus on quality and a steadfast belief that transparency breeds trust, and you’ll see our commitment, and results, is second to none.


4) PROVIDE
TRANSPARENCY.

Transparency is core to who we are at Niall. Which is why we provide a yearly public report providing as much transparency as possible while honoring our business relationships with supply partners. What you will find in our reports is an industry leading set of open data, statistics and information about how and where we manufacture. We can’t imagine doing it any other way.

 

Niall Components by Country (%)

Sourcing of Niall components.
 

5) BE ALL (IN)CLUSIVE.

Our drive to honor the diverse culture and society that makes up the unique blend of America is unwavering. As a company focused on building the luxury brand of the future, we dedicate our time to showcasing America's diverse culture across all advertising and marketing channels. 


6) DELIVER ON 1-1-1 PHILANTHROPIC MODEL.

A philanthropic model started by Salesforce Founder, Mark Benihoff, the 1-1-1 models invites all entrepreneurs and their companies to commit important resources (product, time, and resources) to support integrating philanthropy into their business from an early stage. Niall delivers on this model through charity event sponsorships, donation of time to causes as well as product-revenue partnerships with companies like Children's Mercy and Big Slick Kansas City.